Operator, not marketplace
We book every guide, driver and host directly. If something goes wrong on your trip, there is no third party to call — it is us, on WhatsApp.

About us
Ouarzazate and Ait Ben Haddou Tours is operated by Serenity Morocco Tours. We design and run every trip ourselves — no marketplaces, no resellers. A small team and one phone number.

Where we work
Our story · in plain language
Operate the trip ourselves rather than resell other people's. Walk every property the night before you arrive, pay every supplier directly, hire drivers we know personally, write every itinerary by hand — then charge a transparent fee on top of the real cost.
We stay deliberately small. We take a limited number of private tours a year, many of them returning families and friends-of-friends. We are slow to scale and fast to answer the phone.
What we believe
These aren't marketing lines. They are the four arguments we have had repeatedly inside the team — and the answers we have settled on, from running these trips ourselves.
We book every guide, driver and host directly. If something goes wrong on your trip, there is no third party to call — it is us, on WhatsApp.
The same person who answers your first message writes your itinerary and answers the phone on the trip. You do not pass through a call centre at any point.
Local hosts, fair driver day-rates, low-impact desert routes.
Real ground costs plus a transparent service fee, itemised in every quote. No hidden margins, no commissioned upsells, no dynamic pricing surprises.
How we work
A simple idea: operate every trip ourselves rather than resell other people's group departures.
We work with drivers we know rather than booking them per-trip through a broker.
Our focus is Ouarzazate and the south — Aït Ben Haddou, the film studios, Skoura, the Dadès and Todra gorges and the Sahara gateway.
We stay small on purpose. Slow to scale, fast to answer the phone.
The direct difference
Online marketplaces are useful for browsing. We are useful for travelling. Here is the difference, in plain terms — because you deserve to know before you book.
One number, always answered
One named contact — before, during and after
Ticket system, SLA measured in days
Local, on-the-ground knowledge
Riads and camps chosen for your route
Photos and guest reviews from 18 months ago
Real availability
We hold your slots directly with the property and driver
Booking confirmed; property confirms separately — or doesn't
Transparent pricing
Itemised quote, no hidden marketplace margin
Published rate plus platform fee plus supplier up-charge
Ready to see the difference? Start with a free, itemised quote
The people behind the trips
Trip designers and drivers — and a network of guides, hosts and craftspeople we work with directly. The team deliberately doesn't grow past what we can hold in one WhatsApp thread.

Career chauffeurs we know personally.

Weavers, calligraphers and zellige masters we work with.

Camp crews we work with in Erg Chigaga and Merzouga.
Begin a conversation
A few lines about who you are, when you'd like to come, and what excites you — that is genuinely enough for us to write back with route options and a real, itemised quote within one working day.